Becoming accredited by the Good Business Charter (GBC) was more than just ticking a box – it was a natural next step in our journey as a responsible employee-owned business.
The GBC recognises organisations that uphold high standards in employee wellbeing, fair pay, environmental responsibility and ethical sourcing. In short, it celebrates businesses that care about how they operate, as well as what they deliver.
So, why did we sign up? How does aligns with our values? And what difference has it made so far?
Why we became GBC accredited
At Creed Comms, the GBC’s principles mirror our own. From putting people first and acting with integrity, to thinking long-term about our role in society, the alignment felt natural.
By becoming GBC accredited, we’re holding ourselves publicly accountable to doing what’s right – not just for our employees and customers, but for the wider world too.
And that’s also why, in 2022, we became 100% Employee-owned. Having employee representation on the EOT Board ensures our people have a genuine voice in the business. Through our peer-to-peer Increedible awards and our Voice Forum, our values are lived and celebrated every day:
- Think creatively
- Actions speak louder than words
- Be bothered as co-owners
- Life’s complicated enough
- Every day’s a school day
- Treat others with empathy, respect and kindness
GBC in action: living our values
Accreditation isn’t just a label – it’s our commitment to action. Here’s how we’ve embedded the GBC’s principles into our everyday operations:
- We offer Easy Hours hybrid working to support work-life balance.
- We’ve committed to our ESG policy and Carbon Footprint monitoring, ensuring we have a positive impact.
- We ensure every team member is paid the National Living Wage – because fair pay is fundamental to dignity at work.
- Our life and health insurances, pro-active mental health champions, well- being initiatives and enhanced maternity pay, helps provide a supportive workplace.
The impact on customers
By not just focusing on our services, but also how we do business – by caring for our employees, suppliers, partners, customers, and the environment – we’ve seen our customer satisfaction score rise from 9.1 to 9.5 out of 10!
What's next?
The journey doesn’t stop here! We’re always looking for new ways to build on our progress. Over the upcoming year, we’re planning to:
- Improve employee wellbeing and engagement through new Voice Forum initiatives
- Review our environmental policies to further reduce our footprint
- Collaborate with other GBC-accredited organisations to share learning and best practice
For us, being a good business isn’t just a quick fix – it’s an ongoing commitment.
