At Creed, we believe that a strong business starts with its people.
That’s why, last year, we nominated three Mental Health Ambassadors – team members dedicated to championing wellbeing both in and out of the workplace. Their role is simple: encourage open conversations, reduce stigma, and make sure everyone feels supported.
We caught up with Rhiannon, one of our ambassadors, to hear what the role means to her and how prioritising mental health helps us to shape our culture.
What does it mean for you to work somewhere that prioritises employee wellbeing?
“It genuinely means a lot to work somewhere that actually cares about employee wellbeing, not just on paper but in day-to-day life.
Being in a place where mental health is talked about openly and people look out for each other makes such a difference. It makes work feel like a supportive environment where you’re valued as a person, not just for the work you do.”
For us, wellbeing isn’t about ticking boxes. It’s part of how we operate, from our conversations and leadership to how we show up for each other. Our Mental Health Ambassadors now play an even bigger part of how we talk about wellbeing at work – whether that’s encouraging us to take a moment for ourselves or creating opportunities for open conversations.
How does our commitment to mental health help build a supportive and productive work environment?
“I think it shows that the business really wants to support its people. Encouraging open conversations and making support options visible helps remove some of the stigma around mental health.
When people feel supported and understood, they’re more comfortable being themselves at work — and that naturally leads to better teamwork, stronger relationships, and a more positive, productive workplace.”
When people feel psychologically safe, they collaborate better, communicate better, and perform better – knowing they’re supported every step of the way.
As a Mental Health Ambassador, what are you most proud of?
“What I’m most proud of is knowing that people feel comfortable coming to me if they need to talk – whether that’s about work, personal stuff, or just needing a bit of support. Being able to listen, take people’s views on board, and help them feel heard is really important to me, and it reflects the kind of culture we’re building as a business.”
Having a dedicated team of people who are there, whatever the issue may be, to simply listen, reinforces the feeling that we’re not alone – and everyone has those days where they might be struggling, need a moment to talk, or ask for advice.
A culture of caring
Prioritising mental health in the workplace feels like a buzzword. But at Creed, it’s our dedication to our people. By empowering team members like Rhiannon to champion wellbeing, we can build and sustain a culture where empathy and support are just a part of everyday life. And when people feel supported, great work follows.
