We live in a world where everything’s just a screen tap away – even our groceries. Food deliveries are the norm now, and let’s be honest, they’re a lifesaver when you can’t (or really don’t want to) leave the house.
But back in the 90s, home delivery wasn’t really a thing. You got in your car, drove to the shops, fought through the weekend crowd, and went home feeling slightly dishevelled. But in 1996, Iceland changed the game – launching the UK’s first nationwide home shopping service. Their innovation began a brand-new way of shopping, reshaping the industry as we knew it.
It’s that spirit of innovation that still drives them today – which is exactly what inspired their latest Christmas recruitment campaign.
Video makes a real impact
In our 2024 Talent Attraction Survey, 38% of jobseekers told us they prefer video when learning about a new company. And it’s no surprise. Video is inspiring and impactful. It has the power to make you laugh and make you cry.
That’s why we believe in Moving Work – work that moves people.
When people feel something – whether it’s the magic of Christmas or the pride of being part of a team that makes it all happen – they’re more likely to take action. In recruitment, video shows real people and real moments, helping potential candidates see themselves in the story, not just read about it.
Which is why we knew helping Iceland create their very first Christmas recruitment video would do wonders for their festive campaign.
Bringing Christmas to life for Iceland
The years roll on, the uniforms update, the vans get a fresh lick of paint. But the heart behind it all? That stays the same. This Christmas, Iceland wanted to bring that heart to life with their very first Christmas recruitment advert. One that celebrated their people – the ones who show up, season after season, to deliver Christmas.
Drawing from a place of nostalgia, prestige, and history – the main ingredients of Iceland’s story – we set out to create something that honours the people behind the brand. The friendly faces and personable people. The ones who make a difference, not just at Christmas, but all year round.
After a round of ideas inspired by classic movie genres – the hard-grafting action film, the emotive family drama, and the friendly-faced comedy – we began to bring the golden idea to life: “Here every Christmas”.
Through emotive storytelling and cinematic visuals, the video celebrates the impact Iceland’s people have on customers’ lives every day. Because no matter how much changes, the heart of Iceland is always there – every Christmas.
Getting results to believe in
Not only did the video look amazing, but it was a real reflection of what makes Iceland stand out – their people, their energy, and the spirit of being there every Christmas.
We worked closely with the Iceland team to bring their first-ever Christmas recruitment video to life, and the results speak for themselves. Since going live on their LinkedIn, the video’s had a great reception in just the first few weeks – picking up 20k views, 87k impressions, and loads of amazing feedback!
“Peak Christmas recruitment is a major moment for us at Iceland, and this year we wanted to do something special. Creed absolutely delivered. Together we brought our first-ever festive recruitment video to life with creativity, precision and care. The campaign was incredibly well thought out and organised, helping us showcase the scale and spirit of our seasonal hiring in a fresh and engaging way.
The team was not only professional but also friendly and approachable, making the whole process smooth and enjoyable. Our stakeholders have been impressed with the video & it feels very Iceland! We’re proud of what we’ve achieved together and grateful for their support in such a critical period.”
– Sophie Ohlsson, Recruitment Marketing Partner at Iceland.
“Working on the Peak Campaign has been a great experience and project to work on. The variety of ideas and avenues we explored on how to convey the key messages for the video has been thoroughly enjoyable. Especially when working with a high-calibre production team, cast, and a very collaborative client that’s pushed and challenged us to come up with our emotive family drama in “Here every Christmas”.”
– Ed Jones, our Senior Designer here at Creed
Ready to tell your story?
We’ll help you share it with the right people, with creative that inspires, connects, and shows what makes your organisation stand out. Whether you’re looking to attract talent, build pride, or strengthen your employer brand, we’ll help you create something that truly moves.
Get in touch with our experts to see how video can bring your story to life today.
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