DPD

The challenge

We all know DPD, so they hardly need an introduction. But if you’ve been living under a rock (or don’t order as much online as we do), DPD is the UK’s leading premium delivery service. Their drivers mean business, getting parcels to happy customers on time, every time, and with a friendly smile. That’s the DPD way! But even the best run into challenges.  

1 – They were short on Owner Driver Franchisees (ODFs) during peak season.

2 – The applications they received didn’t quite meet their high standards.

3 – Post-pandemic demand for deliveries had skyrocketed, stretching their capacity.

And their existing advertisements weren’t quite hitting the spot. So, DPD reached out to us.   

Our solution

We needed to reposition DPD in the minds of job seekers. Attracting people who embodied their values: savvy entrepreneurs with the drive to go the extra mile and the skills to shine. People with… the Van-Do Attitude!    

So, the concept of the Van-Do Attitude was born. Where no task is too little and no mountain too high. They wanted to attract drivers who lived and breathed this ethos every day, without fault or waver. People who were the whole package (pun intended).    

We decided to tell their story through video. After all, we’re a generation of people with square eyes. Why not use it to our advantage?