Evri

The challenge

Surely Evri needs no introduction? Formally Hermes, Evri is one of the UK’s leading courier companies. We’ve worked with them for over eight years, delivering many successful campaigns to recruit self-employed couriers during peak periods.

Recruiting entry-level drivers might sound easy, but Evri operates in a fiercely competitive market. With a target to recruit 9,000 couriers in just three months, it was time to roll up our sleeves and put on our thinking caps!

After some deep research into their business, from their external reputation to their courier proposition, we identified a recruitment golden goose: many couriers work at Evri to fund their “side hustles.”

Our solution

We decided to go all in with this insight, highlighting Evri’s flexibility, quick start process, and lack of traditional workplace barriers – all essential benefits for those fuelling a side hustle. To support the campaign, we developed creative assets that showcased the side hustles you might have while working at Evri: from dog walking and streaming to personal training or even hairdressing.

Next, we focused on the media strategy. With access to Horsefly, Indeed hiring insights, LinkedIn talent insights, and Google Trends, we analysed previous recruitment peaks. We knew our strategy had to be flexible, prioritising high-performing channels, managing hard-to-fill locations, and keeping on top of evolving welcome bonuses.