Talent insights? EVP? What are these magical words? If you’re in the world of talent acquisition, HR, and recruitment in general, you’ll probably have heard these terms floating around the office.
Talent insights give you the knowledge you need about existing and future employees – candid truths on what it’s like to work for you, perceptions of you, or where your reputation may be lacking. We work with clients across all kinds of industries to help them do exactly that. But what do you do with the insights once they’ve been sighted?
We say, put them to good use by building an EVP that connects people with your authentic and aspirational offer.
So, what are talent insights?
Talent insights help you dive deep into your audience, opening a window to the minds of your perfect candidates. What they’re searching for, what they expect from their employer, where they find you. All of that and more.
We worked with Arriva to help answer questions that were halting their hiring strategy. Mainly, they wanted to know how their competitors kept hijacking their paid ad campaigns and what their people wanted from their career at Arriva.
By digging through competitor ad spend, we could see the gaps where they could overtake. And through focus groups with their people, we found what they wanted, needed, and expected for their role. That’s Talent Insights.
Understanding your EVP
Every business has an EVP (Employee Value Proposition). But how well it’s understood and articulated is often lacking. Without all the fluff, it’s what your business offers your employees. It’s the benefits, the opportunities, the culture.
But now you have your talent insights, and you can put them to good use. If we discovered your people really value the autonomy they have at work, then let’s shout about it. Or if they think they’d benefit from ongoing training, you can focus on adding this to your broader people strategy.
With Talent Insights behind you, you’ll have the confidence and clarity to make your unique proposition resonate – inside and out.
Now we blend/combine
Ok, so you now have an insight-backed EVP. Let’s not waste it. Applying it across the full employee lifecycle gives you multiple opportunities to attract, engage, and retain.
And it’s not always about reinventing the wheel. Sometimes it’s about connecting what you already have. Blending your EVP with real employee insights helps cement it internally.
Take Evri, for example. We uncovered that many of their people were using their role to fund their passion projects. Flexibility was already part of their EVP, but it wasn’t being framed in a way that spoke to their audience. By tapping into that insight, we created a campaign that resonated and delivered.
What’s next?
Do you have questions that Google just can’t answer? You’re in the right place – We spend a lot of time thinking about this stuff, and we can help!
So if you’d like to chat to our experts about your EVP, Talent Insights, or how to bring them together, get in touch today.
