The Good Care Group is the only dedicated Live-in Care provider to be rated ‘outstanding’ by the Care Quality Commission. Due to their market leading status, there was a growing demand to help support clients who desired the same outstanding live-in care. This meant there was a need to develop and promote their employer brand, better convert those who applied and retain their high performing live-in carers.
To satisfy the customer demand and for the business to grow, conversion rates of carers accepting an offer to starting their initial one-week training needed to improve significantly. It was vital that The Good Care Group harnessed their employer brand and were seen to be providing the ‘nowhere better’ experience from the start.
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