Having just defined and deployed their employer brand, we used everything from the brand essence, propositions, new visual style, and tone of voice to create an onboarding video. This was sent to all live-in carers who had accepted a role and had been invited to attend the compulsory one-week training.

The video aimed to be easy to digest and provide comfort and reassurance to the training attendees about what to expect on the day whilst carefully weaving in propositions and creativity from their new employer brand.

To make sure that this campaign was inclusive and didn’t always require video playback capabilities, we created a digital training pack to accompany or supplement the video which worked in the same way by providing vital support to their soon to be carers in training.