Introduction

If you live in the Manchester area, you’ll find contact centres for all manner of well-known and much-loved brands. Assurant, on the other hand are probably the biggest business you’ve never heard of, providing insurance policies to over 300 million customers around the world.

Historically their referral programme had been their most successful direct resourcing platform, however numbers had begun to rapidly decrease. We set about understanding why and creating a new look and feel to breathe new life into this campaign.

75%

of all Assurant employees were engaged with the campaign

Competitive Edge

The campaign helped Assurant stand out against competitors with more recognised consumer brands

Previous

Next

Our Approach and Actions

We created the Talent Spotters identity which featured five custom monsters, each with their own personality and visual identity. The friendly, furry monsters enabled us to promote the new MOSTER REWARDS programme with new competitions, micro incentives, and a massive £1,000 monthly prize draw.

Our integration with Assurant’s ATS and new Social Referral technology enabled a slick new process, increased internal awareness of both available vacancies and how to gain points and prizes for more referral incentives.

The success of the campaign comes down to impactful creative, a pre-planned, 12-month on-going marketing plan, great rewards and the strong support from the resourcing team.

Like what we've done for Assurant?

Get the lowdown on bringing your Employee Comms to life

These will also be of interest...

Case Study

Arrow Global

Employee Comms

As one of the UK’s largest debt management solution providers, Arrow Global holds a lot of highly sensitive data...

Discover more
Arrow Global

Case Study

BARD

Employee Comms

Bard are an innovative developer, manufacturer and marketer of some of the worlds leading medical technologies...

Discover more
BARD

Case Study

Co-op

Employee Comms

Across 9,000 employees, Central England Co-operative had a low representation of people from diverse backgrounds...

Discover more
Co-op

Case Study

The Good Care Group

Employee Comms

The Good Care Group is the only dedicated Live-in Care provider to be rated ‘outstanding’ by the CQC...

Discover more
The Good Care Group
Close
Hidden
Hidden
This field is for validation purposes and should be left unchanged.