Introduction

15,000 colleagues. $6.4bn turnover. $75m invested in innovation. That must make Assurant one of the largest organisations that you’ve probably never heard of.

Applying for a role in a contact centre is often seen as a stopgap, last port of call, or a rite of passage for recent graduates or people who need a local job. And if you’re searching for an opportunity like this in Manchester, you’re in luck.

Just one search and you’ll find contact centre opportunities for a wealth of well-known and much-loved brands. For Assurant, that means an awful lot of impressive competition.

To stand-out in this crowded market for talent, it was clear that they needed to adjust their attraction strategy.

23%

Increase in applications since going live

Improved application quality

Assurant were delighted with the increase in volume and quality of applications.

Standing out from the crowd

This campaign represents the moment when Assurant have started to stand out.

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Our Approach and Actions

From training and development programmes, incredible work-life balance schemes, flexible working hours, career progression and uncapped overtime available, we learnt that there are a surprising number of benefits to working at Assurant. We reflected this throughout both an offline and online campaign that shows just how surprised, shocked, or blown away you’ll be when you realise how good a role at Assurant really is.

Our entire strategy focused on precision. Our audience media habits pushed us in the direction of using two impactful 30 second programmatic advertising campaigns that were delivered to audiecnes on Sky AdSmart. Complimenting these were shorter edits of the films that were used across Facebook, YouTube, Snapchat and Instagram. We also developed job board advertising that would be used locally. This approach was targeted, measurable and was designed to give Assurant a greater return on their investment.

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