Talent Attraction
We’ve spent over 20 years helping some of the UK’s biggest employers find the best people for their business. Our approach is tried, tested, and consistently proven – across sectors, skill sets, and borders. From hiring hundreds of Drivers in the logistics industry to attracting expert Engineers in glass manufacturers, we’ve cracked even the toughest of skill shortages.
With our team of experts by your side, we bring together bold creative thinking and leading campaign strategies to produce work that doesn’t just stand out but really delivers. The work speaks for itself, earning us incredible awards every year.
How to create a brilliant TA strategy
How do you reach the right people, with the right message, in the right places?
This is how we think about every talent attraction campaign. By building a targeted strategy that connects research and talent data with creative and messaging that speak to the right audience, we can help you move beyond rising costs and disappointing returns on the same old job boards.
Everything we do is delivered in-house by our industry experts who invest time in truly understanding our clients inside and out.
Knowing your audience
If you want the best talent, you need to understand them properly. Job titles only tell part of the story – it’s their skills, behaviours, and motivations that really matter. That means building a clearer picture of your ideal personas: who they are, how they think, and what drives them.
We build a clear picture of your ideal candidates. What “good” really looks like, where they come from, and what makes them consider a change. From quick insights to deeper research projects, we use industry-leading research tools and techniques that get under the skin of your audience. So that when we start, we’re not guessing – we’re already on the right track.
Creating the right message
This is where the magic happens. Our expert creative team can bring briefs to life with an approach we call ‘Moving Work’ – ideas built on what moves people and makes them act. Getting people’s attention has never been harder. But when you connect with a candidate on an emotional level, you grab their attention and make them really feel something. A great creative campaign doesn’t just improve results – it changes how your audience feels about you. It builds a genuine connection, turning passive scrollers into interested candidates – giving people a compelling reason to apply.
Choosing the right channels for your audience
When it comes to choosing the right channels to attract the top talent, there’s no better agency in the UK. We’ve worked across hundreds of platforms – from social and display through to programmatic and performance. We know how to build campaigns that show up in the right places, at the right time – and as one of the biggest spenders on a range of performance channels, we’ve built close partnerships with key providers that help us take your campaigns to the next level.
Building brands and performance
At Creed, we’re passionate and curious marketers. We care about what makes a campaign work, not just what makes them look good.
Our approach blends the fundamentals of great marketing with forward-thinking ideas. The best campaigns don’t choose between brand and performance – they do both.
That’s the kind of thinking we bring to every brief. Building long-term brand value while driving real results now, with a strategy tailored to your market and built to work harder over time.
Measuring success
Underpinning everything is our dedication to understanding what really works. We measure it all, tracking what works and what doesn’t to achieve the results you need today and guide your future campaigns. From live campaign optimisation to always-on dashboards, you’ll see results as they happen. And because we track through to application, we’re able to make improvements mid-campaign.
Real results from a real partnership
We will bring clarity and focus to your talent attraction strategy, delivering measurable results you can believe in. Just like DPD. Our strategy helped them achieve a 48% increase in new starters, twice as many female applicants, and an 81% reduction in current driver deficit.
Liam and Dave discuss DPD’s Van-Do Attitude talent attraction campaign, exploring the strategy, creative, and results
Ready to attract top talent?
If you’re looking for the perfect partners to elevate your talent attraction strategy, we’re only a phone call away!
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