ODEON

At ODEON, they make movies better.

But their careers site needed a refresh. It didn’t capture the magic of what it means to work there – bringing communities of movie lovers together who live, sleep, and breathe cinema. The experience felt dated, and the story of the brand wasn’t coming through. But we knew how to help them bring it all to life.

The challenge

ODEON needed a site that really celebrated its people. Whether you’re the warm welcome at the door, the expert behind the counter, or the passionate film fan leading a team, no role goes uncredited.

It’s their people who make their guests’ journey unforgettable. Together, they make movies better. Their site needed to show that, while providing candidates with an engaging and accessible online experience.

Our solution

We wanted to help create a modern, high-performing careers site that felt unmistakably ODEON. One that told their story on every page. Our approach was insight-led. We surveyed over 500 candidates across hospitality, retail, cinema, and office roles, tested competitor’s sites, and analysed user behaviour to understand what candidates wanted – and what they really didn’t. These insights helped us refine the design, content, and structure of the entire site.

For ODEON, accessibility was a priority. The site was designed and tested to WCAG 2.1 AA standards, with accessibility tool ‘ReciteMe’ integrated to support screen readers, magnifiers, language, and viewing tools. Clear, inclusive language and real imagery were used throughout, ensuring everyone could see themselves at ODEON.

Results

The result was a modern, intuitive site that doesn’t just look great but works for ODEON in every way they needed it to.

• Bounce rate reduced by 33%
• Engagement with movie genre selector – Action (33%), Romance (46%), Horror (25%) shows the value of interactive content.

We didn’t just redesign a careers site. We helped ODEON tell their story and reflect who they are – inviting a whole new generation of candidates to make movies better.