The challenge
In 2019, Adevinta, Europe’s digital marketplace leader, evolved from Schibsted with a clear mission: to connect people to the things they love. With brands like France’s leboncoin and Germany’s mobile.de under their umbrella, Adevinta was ready to shake up the tech world.
Alongside their evolving employer brand, Adevinta asked us to define a new set of values – ones that truly reflected who they were and how their people work. After a period of change, they felt like their existing values no longer worked for them. It was time for something fresh… values that could bring everyone together with a shared sense of purpose and pride.
Our solution
We started by guiding them through focus groups and interviews, helping us understand how their people worked – what motivates them, what they value, and how collaboration happens every day. These conversations gave us invaluable insights into the culture that makes Adevinta tick.
Using our insights, we created a set of inspiring, authentic values that captured the company’s spirit. And because Adevinta operates across multiple countries, we made sure the language felt inclusive for everyone – no matter where they were based.
Then it was finally time to roll them out. The new values were woven into their job ads, careers site, and internal comms. They showed them off on their intranet and used them to guide performance reviews and onboarding journeys.
To build even more of a buzz and help employees buy into both their new values and employer brand, we held an activity-packed Talent Day for their European recruitment teams. This included training sessions, interactive challenges, and, of course, some Adevinta swag.
The results
With their new values now embedded across colleague touchpoints, they have quickly become part of everyday life at Adevinta. With a clear, consistent way of working, teams across their business were more aligned – moving forward together to achieve their goals.
