We live in an era of instant gratification. Want to watch a movie? Go straight to Netflix. Fancy a takeaway? It’s arriving in half an hour via Just Eat. Interested in the breeding patterns of humpback whales? Knowledge is but a few clicks away on Google.
However, not everything in this world can be achieved so quickly. In particular, success. Occasionally we need to rediscover the lost art of patience to achieve something good. And there is no better example of this than social media.
Launching a social media campaign is a little like joining a gym after Christmas. You start off with great enthusiasm. You’ll post something almost every day, maybe multiple things. Then, after a few weeks, you find that your follower count hasn’t increased a hundredfold. You’ve only attracted two comments, one of which was trying to sell you Viagra. A month later and your post count has gone down to once a week. There’s so much else you could be doing. What’s the point in all this? Social media doesn’t work. You stop doing it. Your social media sites start gathering dust, punctuated by the occasional advert for Viagra. You give up completely.
The fact is social media requires patience and discipline. Instant results are unlikely (although not impossible). The chances are you’re going to hit a midlife crisis at some point where all the effort doesn’t seem worthwhile.
But if you want to succeed then you need to be in this for the long haul. The more you do the more effective it is likely to be. You need to keep going.
Getting your mojo back
So you’ve hit the midlife social media crisis and run out of inspiration and motivation for posts. What do you do? Where can you get a new idea from?
Above all, keep going. Avoiding a social media midlife crisis is all about patience, discipline and a willingness to think creatively. Like the “get fit” resolution you made after Christmas, social media is a complete change of lifestyle, not a few nights in the gym. The results will come eventually.
Want to know more about how you can use social media to attract and retain the best employees? Get in touch with our expert team today for an introductory chat.