It can be a tricky old game buying media and in today’s ultra-competitive talent markets. And it can be one that will cost you sky high cost-per-hires and ruin your ROI if you get it wrong.
Our approach starts with understanding your audiences, mapping where they’re looking for jobs and planning which channels and media will be most effective to engage them. Our work reduces your risk by using the latest and greatest recruitment marketing tech to enhance and report performance to maximise your ROI.
We’ve helped clients from every shape, size and location succeed with better media optimisation and this is reflected with tonnes of awards on our trophy shelf for this work.
Over reliance on some channels and being tied into contracts often leads to diminishing returns. If you’re unsure of how your media channels are working for you, perhaps it’s time to step back and take a fresh look, not only at the channels you use but also at how you’re using them.
No doubt you have CPH and other quality sourcing targets, but you may also want to raise awareness, change perception, and reach new talent markets. Traditional job media won’t do all of that for you. Integrating alternative channels such as SkyTV, Spotify and News sites might provide the breadth of channel needed to achieve your goals across varied touchpoints.
Media evolves rapidly. Sometimes that can feel like you’re chasing down the latest trends to stay competitive. Luckily, independent experts (like us) have the research tools, experience, and networks to achieve solid results and keep pace with the latest changes. We’re not aligned to any major media group. We plan, propose, and buy media collateral against a brief and target it with precision and without bias 100% of the time.
Your future media decision making should be fuelled by high quality data to guarantee your budgets and effort are spent well. That’s do-able with the right tracking in the right place. We can map the journey from attribution, direct channels and through to applications or hires.
Media Strategy, Talent Attraction
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