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Yorkshire Building Society

Yorkshire Building Society

Employer Brand

Be Your Brilliant Self

Employer Branding

The future is firmly focused on a transformed and modernised building society. This employer brand was created to celebrate the amazing support that employees receive to ‘Be their brilliant self’ both inside and outside of work – something that other organisations can’t deliver.

This was supported by their people who feature in the images, video footage and created assets. Brand activation is well under way with sponsorship from resourcing, internal comms, engagement, reward, CSR, D&I, marketing and digital teams.