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Willson Grange

Willson Grange

Talent Attraction

Established group of Financial Planners

Talent Attraction

Willson Grange is an established group of Financial Planners. Their aim is to grow their own Wealth Management Advisers through their Career Development Centre.

Creed worked to define and develop compelling propositions. Given this audience are likely never to have considered a career in Wealth Management, we needed to convince candidates to commit to a career change with a powerful story.

We developed ‘Shape Your Future’ – an inspiring proposition that allowed candidates to imagine all the positive benefits of joining the Career Development Centre.

We delivered the story through copy, imagery and video. Content features the leadership group and their own people to bring authenticity to the campaign and we worked closely with their in-house IT team to provide assets for them to build their first careers site.

The Results

The first intake was filled and we’re already putting plans together for the second intake next year. The website provides a great infrastructure for future recruitment campaigns and a real point of difference to Willson Grange’s talent competitors.