A 34% increase in applications
Volume recruitment in a crowded Manchester marketplace led Creed to recommend an ‘industry-first in talent attraction’ – the highly targeted use of Sky AdSmart.
We undertook audience profiling to get under the skin of viewing habits. This enabled us to target individual homes within a geo region – right onto the Sky boxes in individual living rooms and across multiple TV channels.
Knowing the audiences and their personas, we had relevant and defined propositions which allowed us to shoot a TV ad that spoke directly to the skills and behaviours of those sought.
As part of a wider multi-channel campaign, Sky AdSmart contributed to a 34% increase in applications, improved quality and anecdotally candidates commented on the vibrant atmosphere depicted in the TV ad as a trigger to them applying.