You’re about to go on holiday for a week and you see a nice hotel that looks almost too good to be true. Do you trust their website and hope for the best or get straight on TripAdvisor? You decide to read the reviews…”terrible food”, “no air conditioning” (not to mention Jane from Crawley’s account of her experience with the rude receptionist!) and the photos are far from what you originally saw. Maybe it’s best to keep looking…
So given a lot of people invest their time to read reviews on how they spend a mere week of their life, surely they are now reading the reviews on potential employers where they will be spending 40 hours a week and hopefully years to come. In fact, we know this is the case through our intensive research and study in the social media workshops we deliver to our clients, but it’s still surprising how much this gets overlooked. Believe it or not, even job boards are being considered as social media channels in the modern world.
Glassdoor and Indeed are the go-to places online for reading up on current and previous staff’s experiences. Although these sites can be an opportunity for a disgruntled member of staff to leave a scathing review, they are also a platform for your best advocates. If staff are given excellent benefits, work/life balance and an excellent culture, they are likely to want to spread the word. The first piece of information on each company profile on Glassdoor is “% recommended to a friend”, which speaks for itself.
When it comes to addressing the negative side of reviews, given this is an anonymous platform it may also highlight issues employers aren’t aware of and the changes they can make to retain quality staff. Whilst it may be a full-time job to monitor all reviews, there is reassurance in seeing employers address them in a dignified manner.
It also surprises us at Creed when we hear that a lot of reviews (positive or negative) are left unanswered, ignored and just left to fester without being capitalised on. Reviews are an opportunity, both to address but also acknowledge, appreciate and engage directly.
I myself have admittedly turned down an interview based on the company reviews on Glassdoor. The reviews weren’t altogether awful but at that time they expressed the same frustrations I was having in my current role and so I didn’t want to waste anyone’s time. If reviews can offer a clearer insight into what the company culture is actually like and candidates are happy with what they read, they will be bought in before they even send over their CV. It also expresses the importance of a great experience not just from the recruitment process and onboarding but throughout their career that the values and people promises are ever-present.