Audience’s expectations are changing. That’s because they’re behaving in new ways. Why search for things yourself and comb through the results, when Chat GPT can do it for you. The era of hyper personalisation is truly here.
What does this mean for your employer brand, your jobs and your candidates? You need to start at the beginning. With your audience. It’s clear that knowing how they behave, what they want and what they think of you has never been more important.We’ll show you how to start on this journey of understanding, demonstrating how we have enabled Lidl to understand how their audience reacts to their messages and what they think of their brand.
What to expect:
- How to measure message appeal: Identify which parts of your employer brand and job content cut through, and which fall flat.
- Understanding diverse audiences: Learn what different candidate groups actually think of your brand, not just what you assume they think.
- Reputation you can act on: Diagnose how key audiences perceive your organisation and turn those insights into smarter, more targeted attraction strategies.
The important stuff:
Date – Tuesday 20th January
Time – 10:00-11:00am
Location – Online
