📌 Free webinar – Answer engines & the need to build your employer brand reputation – 10th Sept

Under pressure to influence the responses answer engines give about your company? Looking to get ahead of the competition? We’ve got you covered.

We’ve spent the last year deep in answer engines, understanding how they work. The differences between the platforms, the sources and criteria used to determine who gets cited, and who doesn’t. We’ve put this into practice on our own marketing, and seen brilliant returns.

By the end of this session, you’ll be able to:

• Cut through the noise and confidently answer stakeholder questions about answer engines.
• Assess how different aspects of your employer brand currently appear across leading answer engines.
• Know where answer engines get their information from.
• Understand the importance of candidate intent and brand authority to answer engines.
• Develop a strategy to influence how answer engines represent your employer brand.

Click here to book your place