Vodafone are aiming to deliver the UK’s most engaging digital customer experience. Which isn’t easy, as it’s something that’s not changed much over the years, with most people thinking it’s phone calls and headsets. The digital revolution will create competition like no other and opportunity for those best placed to seize it.
Educating and upskilling contact centre colleagues and candidates was paramount to being ahead of the competition. The campaign had to be positive and show the world of opportunity on offer and the different ways of working that will be necessary to connect with consumers in the way they want. When they want.
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