Introduction

Standing out from the fierce competition for call centre talent is one of Vodafone’s biggest attraction challenges. After a significant investment into their UK call centre operation, Vodafone asked us to raise awareness and profile of their roles amongst the local passive market.

It was critical to position Vodafone as and engaging place to work and help deliver an increase level of applications to support their goals.

More candidates with better quality

This campaign was so effective that assessment centres were soon full after launch.

34%

Increase in Applications

Employee's to Advocates

This campaign generated a rapid increase in word-of-mouth referrals.

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Our Approach and Actions

Sky Adsmart combines the power of programmatic with the reach of the Sky network and over 1200 elements of targeting criteria to enable television advertising to be highly targeted and cost effective. Rather than buying advertising space on a channel or a programme that we hope our target audience is watching, it allows our campaign to be targeted at an audience we can identify rigorously and target them whenever they are watching Sky TV.

This flexibility drastically reduces the amount of wastage that is inherent in television advertising. It brings the cost of television advertising down so that it is far more affordable for a range of large attraction campaigns, not just employers with an unlimited budget.

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