Introduction

In a direct response to the COVID-19 pandemic, recruitment in the care sector has never been more competitive. The Good Care Group understood that attracting and retaining the next generation of people will be vital to maintain their market-leading position and fuel their growth within this fiercely competitive market.

The challenge was to create a new employer brand that helped attract talent in a sector niche that has limited awareness, that supports talent through a lengthy onboarding process and that retains their talent for longer.

60%

increase in applications year on year

11%

decrease in time to hire

250%

increase in all social media following

Previous

Next

Our Approach and Actions

In our pursuit to create an authentic and differentiated employer brand that would stand-out in the market, we spoke to every area of the business to understand what makes The Good Care Group unique. This research provided a robust foundation to build a successful employer brand from and, inspired a proposition lead communications approach.

The messaging framework and propositions were centred around 5 key themes and were used to identify why people should join, stay and perform at The Good Care Group. Following approval from the company CEO we began creation and rollout of the new employer brand There’s Nowhere Better.

The goal was to create a brand that could be used in everyday life, right across the talent lifecycle. And because of its ease of use and accessibility, we have instilled confidence and buy-in right across the business. Because of this inclusive approach, the people at The Good Care Group truly regard this brand as their own and have created over 1,000 social media posts since launch.

Like what we've done for The Good Care Group?

Get the lowdown on bringing your employer brand to life

These will also be of interest...

Case Study

Hermes

Employer Brand

Between their Delivery and Ops, Tech and Corporate roles, Hermes are in an incredibly fierce and competitive market...

Discover more
Hermes

Case Study

Places for People

Employer Brand

Places for People are one of the UK’s leading placemakers who build places to live...

Discover more
Places for People

Case Study

Fujitsu

Employer Brand

Fujitsu have a consumer brand that is often misunderstood. Many people see them as an old-fashioned PC company...

Discover more
Fujitsu

Case Study

Iceland

Employer Brand

A truly inspirational business that were challenged by misguided views that didn’t represent the amazing work done...

Discover more
Iceland
Close
Hidden
Hidden
This field is for validation purposes and should be left unchanged.