In our pursuit to create an authentic and differentiated employer brand that would stand-out in the market, we spoke to every area of the business to understand what makes The Good Care Group unique. This research provided a robust foundation to build a successful employer brand from and, inspired a proposition lead communications approach.

The messaging framework and propositions were centred around 5 key themes and were used to identify why people should join, stay and perform at The Good Care Group. Following approval from the company CEO we began creation and rollout of the new employer brand There’s Nowhere Better.

The goal was to create a brand that could be used in everyday life, right across the talent lifecycle. And because of its ease of use and accessibility, we have instilled confidence and buy-in right across the business. Because of this inclusive approach, the people at The Good Care Group truly regard this brand as their own and have created over 1,000 social media posts since launch.