Introduction

Places for People are one of the UK’s leading placemakers who build places to live, work, exercise, relax, think and play. Despite being one of the leading organisations in this sector, Places for People were relatively unknown as an employer throughout the UK. Their lack of employer brand was creating a struggle to compete with alternative employers who had larger and better local reputations.

We were challenged to create a new employer brand that:

  1. Unified a disparate group of businesses and people, under a single way of working.
  2. Connected everyone to one shared vision.
  3. That was authentic, would stand-out and be fit for the future.
  4. That was flexible enough to engage a huge range of colleagues.
  5. That celebrated the ambition and unique perspective of Places for People.

139%

Increased conversion rate on their careers site

1150%

Increased Facebook Careers Page Views

Previous

Next

Our Approach and Actions

For an organisation of 11,000 people in multiple markets, locations and with diverse challenges, this employer brand is bold and dynamic to reflect an ambitious and unique business. We supported Places for People to define, create and embed their employer brand whilst their marketing team focused on aligning a new corporate brand.

With a powerful vision to ‘create places that work for everyone’, we were determined to deliver a brand essence that complimented this platform. Places for People have a portfolio of housing, leisure, construction and lettings businesses. And there are so many roles available for employees to work in. In short, Places for People is ‘A Workplace Like No Other’ where if you want to be a Lifeguard or a Tree Surgeon, a Builder or a Director, you can be.

We embedded this new employer brand with guides and toolkits to help everyone understand not just what to do, but why they need to do it. A new careers site was created. And we also produced the most complex, all-encompassing and original film shoot we’ve ever undertaken. Using the experiences and voices of colleagues from every location and so many roles, the video was so successful internally that it became a mainstay for attraction too!

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