Introduction & Challenge

Hermes are one of the largest UK courier specialists, delivering more than 400 million parcels every year. With so many yearly deliveries to make, this means recruiting a significant volume of delivery drivers.

Logistics, however, is a notoriously challenging sector to recruit for. Even for unskilled couriers, the competition is fierce. Factoring in the COVID-19 pandemic which forced an increase of online shopping behaviours, Hermes saw an intensified amount of competition due to new delivery services entering the market, making volume recruitment even more challenging.

In the run up to the peak season before Christmas the demand for couriers’ skyrockets again. Naturally, given the increased talent competition, Hermes realised they needed a fresh approach to recruit all the self-employed couriers they needed to fulfil their busy Christmas delivery schedule.

45%

Increase of hires

43%

Reduction in Cost Per Click

25%

Reduction in Cost Per Hire

Previous

Next

Our Approach and Actions

Hermes pre-existing channel strategy was heavily reliant on active candidates by only promoting their roles on a small number of job boards. After extensive due diligence, testing and scoping, we commissioned our AI driven programmatic performance product to rapid diversify the number of channels used by Hermes.

Through the software, we have access to dozens of channels in order to deliver the campaign to candidates wherever they’re searching for roles. No longer dependent on committing budget upfront to a specific publisher and hoping that the candidates were active on those specific channels, the programmatic software finds candidates at the best possible price on any of the channels that we’re advertising on.

This meant that Hermes could reduce their reliance on a small number of contracted job boards, allowing them minimise risk, maximise performance and to take a more targeted approach to their advertising.

The results exceeded our expectations and allowed Hermes to make a huge 45% increase in hires, whilst reducing the average cost-per-hire by 25% vs 2019.

Like what we've done for Hermes?

Get the lowdown on bringing your Media Optimisation to life

These will also be of interest...

Case Study

Jaguar Land Rover

Talent Attraction

As one of the leading automotive companies in the world, Jaguar Land Rover need very little introduction...

Discover more
Jaguar Land Rover

Case Study

Voyage Care

Media Optimisation, Talent Attraction

Voyage Care are a sector leading provider with over 30 years’ experience of delivering specialist care...

Discover more
Voyage Care

Case Study

G4S

Talent Attraction

When you think about security, you might imagine a well-built man standing at the entrance to a bar or nightclub...

Discover more
G4S

Case Study

Assurant

Talent Attraction

To stand-out in this crowded market for talent, it was clear that they needed to adjust their attraction strategy...

Discover more
Assurant
Close
Hidden
Hidden
This field is for validation purposes and should be left unchanged.