Hermes pre-existing channel strategy was heavily reliant on active candidates by only promoting their roles on a small number of job boards. After extensive due diligence, testing and scoping, we commissioned our AI driven programmatic performance product to rapid diversify the number of channels used by Hermes.

Through the software, we have access to dozens of channels in order to deliver the campaign to candidates wherever they’re searching for roles. No longer dependent on committing budget upfront to a specific publisher and hoping that the candidates were active on those specific channels, the programmatic software finds candidates at the best possible price on any of the channels that we’re advertising on.

This meant that Hermes could reduce their reliance on a small number of contracted job boards, allowing them minimise risk, maximise performance and to take a more targeted approach to their advertising.

The results exceeded our expectations and allowed Hermes to make a huge 45% increase in hires, whilst reducing the average cost-per-hire by 25% vs 2019.