Hermes are one of the largest UK courier specialists, delivering more than 400 million parcels every year. With so many yearly deliveries to make, this means recruiting a significant volume of delivery drivers.
Logistics, however, is a notoriously challenging sector to recruit for. Even for unskilled couriers, the competition is fierce. Factoring in the COVID-19 pandemic which forced an increase of online shopping behaviours, Hermes saw an intensified amount of competition due to new delivery services entering the market, making volume recruitment even more challenging.
In the run up to the peak season before Christmas the demand for couriers’ skyrockets again. Naturally, given the increased talent competition, Hermes realised they needed a fresh approach to recruit all the self-employed couriers they needed to fulfil their busy Christmas delivery schedule.
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