Between their Delivery and Ops, Tech and Corporate roles, Hermes are in an incredibly fierce and competitive market for the best talent. That means having a clearly defined employer brand with compelling and differentiated propositions is vital to stand out and be a successful employer of choice.
This was a noticeable area of weakness for Hermes when they came to us. Despite their hunger and drive to be the best in class in their sector, their lack of internal and external identity as an employer limited their ability to consistently attract and engage their people.
With so many emerging competitors, we were challenged to create a new proposition-lead employer brand. One that was differentiated. That was compelling for all audiences. That could communicate clear reasons to join and stay. One that could drive business change. And be used easily and consistently by everyone.
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