#1 – Awareness
Citation are an HR Employment Consultancy in Wilmslow. Boring right? That was their first challenge. No one knew who they were, or why they should join.
#2 – Sales team expansion
With the company growing at a rapid rate, Citation needed to expand their team of sales professionals.
#3 – Perception of cold calling
The third challenge was candidate perception of telesales based cold calling. In actuality, people in this role have meaningful conversations with business leaders every day, receive comprehensive training and support, and experience great flexibility and autonomy to hit their targets, their way.
#4 – Diversity
After seeing the success that their diverse team currently brings, their fourth challenge was to continue attracting people from different backgrounds, ages and experiences. All in all, there are many great reasons to work in this role, we just needed a bolder way to articulate them.
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