Introduction & Challenge

Bard are an innovative developer, manufacturer and marketer of some of the worlds leading medical technologies. As part of their direct resourcing strategy, Bard wanted to encourage its people to refer great talent by leveraging the potential of their social and professional networks.

They needed to appeal to a wide range of skill bases – from competitive salespeople to caring nurses, senior executives to entry level joiners. In other words, the Employee Referral Programme (ERP) was required to work hard!

Recruitment savings

have run into SIX figures!

200%

increase in employee referrals

Saving lives

The donations to Medecins Sans Frontieres have kept thousands of doctors in the field

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Our Approach and Actions

We set about building a web-based Employee Referral Programme that encouraged people to introduce talent, not just for a financial reward but to continue building Bard’s successful teams and help a very worthy cause – Medecins Sans Frontieres.

We also wanted to ensure that the programme promoted an understanding of the personal attributes and behaviours of the typical Bard person. By achieving this we were able to significantly increase the quality of referrals as well as the volume.

The resulting campaign, video and responsive website celebrated the fact that “great people are Bard’s lifeblood” and that Bard people had both winning and caring as part of their DNA. It gave current employees a sense of pride about how they were advancing lives and healthcare and encouraged them to introduce other people who would enjoy doing that too.

The campaign adopted a truly multi-channel approach incorporating video, events, talent spotting cards, e-shots, text messages, pull up banners, posters, table talkers and even branded cupcakes!

The referral site was designed to make introducing talent simple and easy from desktops and mobile devices, whilst reducing the workload of the HR team. It also acts as a portal that recognises those making referrals and gives regular updates on the work Medecins Sans Frontieres is doing with Bard’s donations.

Like what we've done for BARD?

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