As one of the UK’s largest debt management solution providers, Arrow Global holds a lot of highly sensitive personal data. In early 2018, the company approached us to help them educate their people about the impending GDPR regulations.
Together we decided that a potentially unexciting topic needed a fun, engaging approach to grab people’s attention. The campaign required a strong visual identity that would work equally well in multiple languages, reflecting the different countries the company operates in.
During the brief, a client comment about ‘upping their game’ inspired us to create a retro gaming visual concept that was sure to make an impression and get the key messages across in a memorable way.
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