At NSG, you’re not just working at one of the world’s leading glass manufacturers. You’re a part of their legacy. Their global team creates innovative glass solutions that support their vision for a sustainable future. And their people are the driving force behind everything they do.
The challenge
With a global team comes a challenge – bringing colleagues across the world together under one employer brand that feels authentic to their business and relevant no matter where in the world it’s used.
NSG wanted a brand that could attract future talent, strengthen their employee engagement, and help us implement a consistent experience across the business. But first, we needed to understand what life at NSG is truly like.
What makes people join? Why do they stay? What sets them apart?
Our solution
To do that, we travelled across the globe to speak with their people and learn more. From translating surveys into 15 languages to providing computer access at manufacturing sites and working with local champions to encourage participation, more than 13,000 employees shared their views on what made NSG unique.
This is where ideas take shape, creativity thrives, and talented people have trust and freedom to create brilliant work. We encapsulated this with a power statement – a golden thread throughout every message:
Create. Inspire. Belong.
Then we built their employer brand, giving them a toolkit with a messaging framework and striking visual designs that were inspired by the glass they make every day. We also delivered workshops, training sessions, and launch support to help teams around the world champion the new brand with confidence.
Hero video
The results
More than 150 employees signed up to NSG’s advocacy programme, and over 70 UGC videos were created sharing their stories and experiences.
The new employer brand hub attracted more than 8,000 visits, and its content delivered engagement rates 325% higher than previous internal campaigns.
Most importantly, NSG now has something it didn’t have before: a shared employer brand that connects people across countries and cultures, giving the business a strong platform for their future attraction and employee experience.
